What is consumer behaviour? Joshua Johnson describes it in this sentence: “The basic premise is simple, if you can understand the customer on a deeper level, you can make more of an effective appeal for him/her to buy your product. In order to accomplish this greater understanding, you need to know both the customer’s needs and wants. What is it they are looking for? What underlying motives drive their purposes?” (Johnson, 2011, para 5).
If a designer wants their product to be successful they will need to know how their customer’s brains works. Therefore, a study of psychology should be part of their education, because it would teach them how to connect with their customers and to find out how they can make their product appeal to them.
In conclusion, if one is to be successful in design, an understanding of psychology is very important. It will enable the designer to be able develop a deeper understanding of how their customer’s think which will help them to be able to build a product or brand image to cater to their wants and needs (Aratari, 2002).
Aratari, K. (2002) Emotion by Design. Videography. 102(2711), 1-3.
Johnson, J. (2011) Design Meets Psychology: Putting Maslow’s Hierarchy of Needs to Work. Retrieved From: http://designshack.co.uk/articles/business-articles/design-meets-psychology-putting-maslows-hierarchy-of-needs-to-work